APPENDIXABOUT THE PRODUCT DEVELOPMENT AND MANAGEMENT ASSOCIATION (PDMA)
The Product Development and Management Association (PDMA) is a global nonprofit professional association seeking to accelerate the contribution that innovation makes to the economic and professional growth of people, businesses, and societies around the world. Founded in 1976, the PDMA has grown to become recognized as the leading advocate for innovation and product development knowledge, practice, and community.
Innovation has become a buzzword in recent years. It appears in virtually every corporate vision statement and is touted as the key to success in virtually every annual report. PDMA takes a specific view of what constitutes innovation: it is the process of discovering, developing, and successfully delivering novel ideas for goods and services to the marketplace. The main purpose of the PDMA is to help bring more innovations to fruition by providing resources for professional development, information, collaboration, and promotion of new product development and management.
PDMA is a community of people passionate about developing innovative new goods and services, which combines the expertise of three groups:
- Academics – faculty and students who study, research, and report on new product development from a research perspective.
- Practitioners – professionals who work in firms of various sizes, from ...
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