The PDMA Handbook of Innovation and New Product Development, 4th Edition

INTRODUCTION

Thank you for purchasing this book. We are delighted and honored to bring you the 4th edition of the PDMA Handbook of Innovation and New Product Development. Our partners at the Product Development and Management Association (PDMA) and John Wiley & Sons Publishing are as enthusiastic as we are to see this almost completely new edition of a very popular and useful book come to life.

The goal of this Handbook, as in prior editions, is to provide an introduction, a thought-provoking series of essays, and a practical guide for managers and thought leaders working in new product development (NPD) and innovation. Astute readers of our prior editions may notice that the title has slightly changed in this 4th edition. We now appropriately highlight innovation as a key focus of what we are to explore in addition to our continuing emphasis on new product development.

Our deepest thanks go to the wonderful collection of authors who have contributed to this book and to prior editions. In this collection, they share their thoughtful insights and broad experiences to bring you a compilation that represents the state-of-the-art in the field. One of the unique features of this book series has always been that our authors represent a balance of outstanding practitioners and consultants, and leading-edge academic researchers. Thus, you will find here both applied, first-hand insights from the field, and findings from academics who have been studying innovation and new product development ...