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Chapter 3

Culture

A primary task in taking a company from good to great is to create a culture wherein people have a tremendous opportunity to be heard and ultimately, for the truth to be heard.

Jim Collins, best-selling author of Good to Great (2001)

The environment created in any workplace has a significant impact on the spirit and performance of the people who work there. Not only does the environment we work in influence the strength of our passion and energy, but it plays a major role in determining how we choose to behave. Far more than simply affecting the way we feel, the cultural environment of any workplace has the power to set the ...

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