4
Business Managers
Short-Term and Long-Term Profit
This is a high-profile, much sought-after leadership position, but despite its visibility within organizations, the results for this level are often poorly defined. In fact, this is a level that receives a great deal of attention but insufficient definition. Consequently, Business Managers may appear to be doing a good job because they shine in one spotlighted area, but unbeknownst to the organization, they are failing to deliver the total spectrum of results.
Let's start out by providing a proper definition of this role, one that is often lacking in companies. First and foremost, be aware that Business Manager positions have dramatic impact on both the incumbent and the enterprise. Incumbents ...
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