The Perils of Applying AI Prediction to Complex Decisions
Recent research sheds light on the negative outcomes of blurring correlation and cause when applying machine learning.
Leaders are increasingly aware of AIâs potential to reshape the business landscape. But they may still lack an understanding of how to apply it within their organizations, or they might expect that it can solve more complex problems than technology currently allows. A study in 2012 conducted by eBay Research Labs economists looking at eBayâs digital advertising strategy showed the perils of blurring correlation and cause. The study revealed that certain digital ads, which had appeared hugely effective for eBay, ...
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