THE NEXT FRONTIER FOR USER-CENTERED DESIGN
4 You are already a professional imaginer
5 This book is about building products for people
5 Why do we need personas?
11 Personas help make user-centered design possible
21 User representations are not new and we can learn a lot from the past
36 The next frontier for personas
37 Sounds great! Let’s use personas! … it’s easier said than done
42 This book is designed to fill in the gaps
Imagine all the people, sharing all the world.
You may say I’m a dreamer, but I’m not the only one …
—John Lennon, lyrics from Imagine
We would like to introduce you to Tanner, shown in Figure 1.1. Tanner is a nine-year-old boy who loves to skateboard, play ...