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The Persona Lifecycle by Tamara Adlin, John Pruitt

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1

THE NEXT FRONTIER FOR USER-CENTERED DESIGN

Making User Representations More Usable

4 You are already a professional imaginer

5 This book is about building products for people

5 Why do we need personas?

11 Personas help make user-centered design possible

21 User representations are not new and we can learn a lot from the past

36 The next frontier for personas

37 Sounds great! Let’s use personas! … it’s easier said than done

42 This book is designed to fill in the gaps

45 Summary

Imagine all the people, sharing all the world.

You may say I’m a dreamer, but I’m not the only one …

—John Lennon, lyrics from Imagine

We would like to introduce you to Tanner, shown in Figure 1.1. Tanner is a nine-year-old boy who loves to skateboard, play ...

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