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OVERVIEW OF THE PERSONA LIFECYCLE

Putting the Persona Method into Perspective

47 The phases of the persona lifecycle

52 The persona lifecycle is designed to enhance, not replace, your existing processes

57 Putting it all together: the persona lifecycle in action

64 Summary

THE PHASES OF THE PERSONA LIFECYCLE

The persona lifecycle is a metaphoric framework that breaks the persona process into phases similar to those of human procreation and development. As shown in Figure 2.1, there are five phases in this framework: family planning, conception and gestation, birth and maturation, adulthood, and lifetime achievement and retirement. The phases of the persona lifecycle framework bring structure to the potentially complicated process of ...

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