DECIDE WHEN AND HOW TO INVOLVE CONSULTANTS

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Creating personas can be a lot of work, and finding the time and resources can be difficult. Hiring consultants to perform some of the persona work can help, and more consulting agencies are offering persona-related services every day. If you are a consultant, or plan to hire one, the persona lifecycle will work for you. The challenge will be in figuring out what services the consultant should provide, how involved and integrated the consultants should be with internal teams, and how to maintain the consistent communication successful persona efforts require.

The first problem most consultants encounter ...

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