O'Reilly logo

The Persona Lifecycle by Tamara Adlin, John Pruitt

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

PERSONA GESTATION: STEPS 4, 5, AND 6

Once you have a set of skeletons, it is time to get feedback from your stakeholders. You will evaluate the importance of each skeleton to your business and product strategy and prioritize the skeletons accordingly. During gestation, you will identify a subset of skeletons to develop into personas.

Step 4: Prioritize the skeletons

It is time to prioritize your skeletons. To do this, schedule a meeting with members of your persona core team who understand the data you have collected and stakeholders empowered to make decisions about the strategic focus of the company. If stakeholders are not aware of the data and general process that led to these skeletons, present that information before introducing the ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required