PERSONA BIRTH AND MATURATION
273 Setting the scene—what’s going on in your organization now?
275 What is birth and maturation for personas?
276 Step 1: Prepare for birth and beyond
289 Step 2: Birth
304 Step 3: Maturation
309 Persona artifacts (the what and how of communicating your personas)
341 If you are a consultant
342 Summary
Giving people the wrong information at the wrong time is like trying to teach a pig to sing. It wastes your time and it annoys the pig.
— adapted from Paul Dickson
SETTING THE SCENE—WHAT’S GOING ON IN YOUR ORGANIZATION NOW?
You have likely been planning and creating personas for a little while now. Unless ...
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