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The Persona Lifecycle by Tamara Adlin, John Pruitt

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5

PERSONA BIRTH AND MATURATION

273 Setting the scene—what’s going on in your organization now?

275 What is birth and maturation for personas?

276 Step 1: Prepare for birth and beyond

289 Step 2: Birth

304 Step 3: Maturation

309 Persona artifacts (the what and how of communicating your personas)

341 If you are a consultant

342 Summary

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Giving people the wrong information at the wrong time is like trying to teach a pig to sing. It wastes your time and it annoys the pig.

— adapted from Paul Dickson

SETTING THE SCENE—WHAT’S GOING ON IN YOUR ORGANIZATION NOW?

You have likely been planning and creating personas for a little while now. Unless ...

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