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The Persona Lifecycle by Tamara Adlin, John Pruitt

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7

PERSONA LIFETIME ACHIEVEMENT, REUSE, AND RETIREMENT

433 Setting the scene: what’s going on in your organization now?

434 What is lifetime achievement, reuse, and retirement for personas?

435 Lifetime achievement: measure the return on investment (ROI) of your persona effort

485 Reuse and retirement: decide how to manage the transition to the next project

496 Summary

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SETTING THE SCENE: WHAT’S GOING ON IN YOUR ORGANIZATION NOW?

If all has gone well, the personas have been working hard along with everyone else in your organization, and the effort is paying off. The end is in sight. You have finished testing your product and the release ...

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