USERS, ROLES, AND PERSONAS
Larry Constantine, IDSA, Chief Scientist, Constantine & Lockwood, Ltd.
Larry Constantine, IDSA
“Larry, the Relentless Revolutionary”
Roles: Designer, teacher, writer, inventor
Goals: Breakthrough products that enhance user performance and effectiveness.
Objectives: Help designers discover the power of abstraction.
Quote: “Don’t make users the center of the design universe. To truly empower users, give them better tools!”