The Persuasion Code

CONCLUSION

Congratulations! You have completed your learning journey on the persuasion code. Persuasion is a complex process and our objective was to give you a simple, yet scientific, step‐by‐step process to help you become much better at convincing others. In the end, we believe that persuasion is a function of how well you understand and communicate to the primal brain. NeuroMap provides a clear path toward getting measurable value from all your messages: emails, website, brochures, PowerPoints, and even commercials.

Let's review the most important teaching moments of your journey:

In the first chapter, you learned the value and power of a brain‐based persuasion model. With NeuroMap, you now can avoid the waste of sending ineffective messages to your customers, prospects, friends, family members, and more. You can avoid the pitfalls of A/B testing, and the embarrassment of disastrous campaigns or boring sales presentations. Finally, you learned that traditional marketing research methods fail to capture the subconscious mechanisms that drive persuasion. Fortunately, neuromarketing tools provide new ways to collect brain data that can objectively explain critical neurological processes subjects cannot self‐report. The strategic value of using neuromarketing comes from the possibility of answering critical research questions. As a result, the ROI of neuromarketing dollars is measurable in multiple ways. It will drastically reduce money spent in creating and deploying messages ...