Chapter 7. A Model for the Executive Management of Transformational Change
Richard Beckhard
The focus of this article is the management of a transformational change effort in a significant system or a complex organization. The management of this type of change is distinctly different in a number of waysfrom the management of change in many other arenas that concern HRD practitioners daily. A transformational change is orchestrated by the organization's executive managers, who must have access to a model that enables them to diagnose and manage thechange process. In addition, employing such a model effectively is dependent on the managers' understanding of a number of important issues: the nature of transformation, the implications of transformational ...
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