CHAPTER 4

THE PHOENIX ATTITUDE

Football is football and talent is talent.

But the mindset of your team makes all the difference.

—ROBERT GRIFFIN III, American football quarterback and 2011 Heisman Trophy winner.

We met Simon Draper in 2017 when he was the new CEO of an Asian bottle-gas distribution business operating in a region with a growing economy and local preference for gas cooking. Simon felt fairly sure he had the “right stuff” for success: a low-cost supply relationship with one of the world’s biggest oil majors, countrywide logistics, and recent improvements in margins and returns thanks to cost-cutting initiatives. Going into his Encounter, Simon felt he had little need to do anything different. His attitude was perhaps overconfident. ...

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