Dreams are extremely important. You can’t do it unless you imagine it.

—GEORGE LUCAS, American film director and producer

Walt Disney, remembered as one of the most creative leaders of the twentieth century, was also admired for his ability to make things happen. “The way to get started,” he famously said, “is to quit talking and begin doing.”1

Creative imagination like Disney’s is film producers’ stock in trade. It is not quite so common in operational executives, who are generally very good at getting things done. The ideal leader, of course, possesses both imagination and the ability to execute. For that reason, these two attributes play critical roles in the Phoenix Encounter method, which elicits ...

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