CHAPTER 15

CONCLUSION: THE PHOENIX RISES

For once you have tasted flight, you will forever walk the earth with your eyes turned skyward, for there you have been, and there you will always long to return.

—Attributed to LEONARDO DA VINCI, Italian polymath of the Renaissance era

The Phoenix Encounter method starts with a question: How might someone destroy your business? The COVID-19 situation brought that from mere imagination to calamitous reality for many organizations.

The best person to think about the firestorm is you. It ends with a clarion call to arms: The time is now! This means leading like your business is on fire. An Encounter is not a one-time event. We recommend leadership teams do it at least once a year. The method’s three phases ...

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