CHAPTER 3: GRAPHIC & PHOTOGRAPHIC ELEMENTS

The vocabulary of design is made up of what we can call graphic elements, the two-dimensional forms that appear inside the picture frame. In classic design theory, relating to painting and illustration, it is not so difficult to isolate these marks and forms on the paper from real subjects; the things that they might be used to represent. Painting and illustration offer no compulsion to be realistic, so that an abstract treatment of the basic elements is perfectly acceptable to the viewer.

In photography, however, this is not completely straightforward. We come back to its unique property, that its images are always taken directly from real things.The marks on a photographic print are never the same ...

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