CHAPTER 5: INTENT

What gives composition a bad name is the suggestion that there are rules. We have certainly seen examples of how things work, how the principles and elements of design can have predictable effects on viewers, but these are very far from rules.To say that a small amount of yellow complements a large area of violet in a reasonably satisfying way is true, but to claim that you should always strive for this relationship between the two colors is silly. What determines composition is the purpose—the intent. As a simple example, is the purpose to please as many people as possible, or to be different and unexpected? Intent does not even have to be that specific; it may be an unspoken individual preference. Nevertheless, awareness of ...

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