Why do people always forget about the gentleman? Although men don’t always like to be posed, it doesn’t mean they don’t need to be posed. Men like to look comfortable, cool, and confident—and posing is one way to communicate this.

Far too often, men’s posing is treated as an afterthought. Many photographers are intimidated to do more than ask a man to “stand there and look comfortable,” fearing he may look too posed. Unfortunately, that’s not doing much to help your subject shine or to create an engaging portrait.

Give your male subject direction. Build solid structured poses, use anchors for comfort, and exude confidence when doing so; this helps to create the types of images your clients desire. Let’s take a look at what ...

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