Four. Branding

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Today, all people talk about is branding, branding, branding. But what does it really mean? In this chapter, you’ll drill down into branding and discover what it means for you and your business. Without a doubt, branding is one of the most important facets to your business; without it, you run the risk of getting lost in a sea of photographers. Think about some of the brands you know and love. Are they exclusive brands or low-cost providers? Which do you want to be? Let’s find out!

What Does It All Mean?

It wouldn’t be a business book if we didn’t open up with the standard definition.

Branding. According to Wikipedia, a brand is ...

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