Seven. Costs and Pricing

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Understanding your costs and determining appropriate pricing can make or break your business. There are no ifs, ands, or buts about it. I have run across very few photographers who understand this. They want to live in this everyone-loves-me world with no sales process and just hope and pray that people will pay for their work. No business in the world can survive with this business model. Do you know why? Because it’s not actually a business model.

If you’re looking to be a weekend warrior for the rest of your life, then I suppose you can ignore this chapter. However, if you want to make a profit, retire someday, go on ...

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