Eight. Web and Social


I want to begin this chapter by saying that this chapter isn’t a do-all, end-all on Internet and social media strategies. The challenge with most of this stuff is the time it takes to publish information and the amazing frequency with which it changes. Algorithms, strategies, and information are all changing at an unprecedented pace. And truthfully, there are no signs of it slowing down. This is why I believe older studios struggle so much with this issue. They’re used to implementing a strategy and then expecting it to last a year or more. Today, your online footprint is changing at a damn near daily pace.

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