Nine. The Sales Process


Yikes. Sales. Run. Hide. We don’t want to sell. We hate selling. It’s confrontational. “I’ll just post them online and let my clients pick on their own. This way I don’t have to talk to them.” For the love of everything holy! Get it together, man! You’re a businessperson. You’re an entrepreneur. You do not just leave the sales process to a lame website ordering system showing images in low resolution with no context, no help or guidance, and no way for the client to see or touch the product. That’s not just bad business, it’s stupid. It doesn’t work. Not because Sal said so, but because you can’t look to any successful ...

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