Ten. The Business Plan

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Now that you know you want to be in business, it’s time to put the actual plan together so that you can start implementing the various tasks that lie ahead. Starting a business without a plan is like walking into a dark room and aimlessly looking for a light switch. You might find it in 10 seconds or you might never find it. Most, unfortunately, will never find that switch.

Your business plan is your blueprint and will ensure you’re on the right path to success.

In my previous book, The Photographer’s MBA, we outlined a generic business plan. Now, we’ll put one together that focuses on the business of senior photography. ...

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