On the surface, photo-elicitation is a straightforward method to understand and utilize. It involves using photographs to invoke comments, memory and discussion in the course of a semi-structured interview.
Marcus Banks (2001)
Photo-elicitation can be described as the deliberate exploitation of the viewer’s response to the photograph. It is a method often employed by visual anthropologists, and is a significant aspect of photo-therapy, for example where family photographs can be used to trigger hidden memories (Spence 1987, 1995). It enables the researcher to gain access to subjective responses to the photograph. If one is studying a social or cultural group, showing their members photographs that may have been taken ...
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