Chapter 1

Understand the Secrets of Persuasion

Communicating with Intention and Objective

The starting point of all achievement is desire.

—Napoleon Hill


We've all seen or heard persuasive speakers—people who engage us with their communication effectively, whatever its subject may be. And because they are able to capture our attention (and perhaps our imagination), the chances are good that they will also be able to move us emotionally or change the way we think about a topic or issue. But how exactly do they do it? What makes someone persuasive as a communicator?

The story of one of history's most famously persuasive speakers gives us some insight.

Often regarded as the greatest of Greek orators, Demosthenes, the Athenian statesman and rhetorician, ...

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