Why the Business Case for Sustainability Will Win Out
The Trump administration’s dismissal of U.S. climate promises casts a shadow over climate change commitments by the country. But U.S. corporations still have considerable incentive to move forward on their own plans, despite the softening of government support.
Last summer, the beer company Anheuser-Busch temporarily rebranded its iconic Budweiser cans by plastering the word “America” across them instead of the word “Budweiser.” Nothing says “I love the U.S.A.” like a clever marketing campaign, right?
In fact, Anheuser-Busch has another program that sells its passion for this country in a more concrete and more profound way: It’s called the Better World campaign ...
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