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How platform businesses work
Platforms dominate our economy
Platform companies like Amazon, Alibaba, Apple, Microsoft or Google dominate our economy. They are digital intermediaries connecting two or more distinct market sides, creating win–win situations. In fact, seven out of the ten most valuable companies worldwide were built upon a platform business model in 20211 – compared with only two out of ten in 2011.2 Over the last decades, platform companies have been able to outperform traditional businesses as they established themselves as powerful intermediaries. Amazon and Alibaba, for example, facilitate transactions between sellers and buyers. Apple facilitates transactions between app developers and app users. Google facilitates transactions ...
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