From pipeline to platform business
Reuse as the essence of early platform thinking
While digitalisation has been a fundamental driver for platformisation, traits of platform thinking have already existed before. For example, car manufacturers like Volkswagen or camera manufacturers like Nikon have utilised product platforms. While each camera model consists of a few unique features, most of these products are based on an underlying product platform that comprises reusable components that can be shared across models. The primary goal was to make production more efficient and enable a broad portfolio of products at competitive cost.9 However, when we talk about today’s leading platforms – the Amazons, Apples or Airbnbs – we usually have a second ...
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