Thinking in ecosystems
Ecosystems are about novel value propositions that rely on joint value creation
The term ‘ecosystem’ has its origins in biology and was first coined in a business context by large corporations such as Apple, Ford and Walmart, who began to build partnerships beyond industry boundaries.30 These early traits of ecosystem strategy gave them a competitive advantage in comparison with the ‘lone wolves’ in the same market. In the course of digitisation, more and more ecosystems are currently emerging, e.g. in healthcare, mobility, housing and construction. These ecosystems often revolve around customer journeys and bridge industries that were previously disconnected.31 Therefore, they break existing industry boundaries and overturn ...
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