Finance platforms
16 Payment platforms
Payment platforms enable sellers to offer their customers easy and safe payments. Payment platforms heavily depend on network effects as a payment transaction can only occur if sellers and buyers leverage the same payment channel. PayPal started with the aim of making exchanging money between friends as easy and fast as possible. Today, it is one of the most dominant payment providers – not only for peer-to-peer transactions but also to pay money to online or offline merchants. In essence, credit card companies such as Mastercard or Visa are also all about network effects. One side of the platform comprises ...
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