Define ownership
31 Single owner
The right platform ownership model heavily influences the future success of a platform. Certainly, most platforms are run by a single company rather than a consortium or peer-to-peer community. Single ownership gives the owner maximum freedom in designing and managing the platform. However, if the ownership and power is centred around just one company it can be very difficult to establish a viable platform that includes all relevant players in an industry. Take CheMondis as an example. The marketplace for chemical products is owned by the German chemicals company LANXESS but formally acts as an independent enterprise. ...
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