Monetise directly
48 Revenue sharing
Platform owners often charge a transaction fee if a product or service is sold over their platform. In the case of revenue sharing, the fee is a fixed percentage of the product or service price, similar to a commission. Hence, revenue is shared between the product or service provider and the platform owner. For instance, developers can offer their apps on the Apple App Store. However, they have to pay a certain percentage of their revenue to Apple. Even though Apple aims for a mutually beneficial relationship with its users, it has faced a lot of criticism for exploiting its market power. Following this ...
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