Focus on both sides
72 Micro-market
A fourth way of systematically scaling your platform is focusing on both sides of the platform simultaneously. Micro-market is about starting a platform in a small, often local market. The objective is to attract a critical user mass and establish strong network effects in a distinct market first. Once this goal is reached, the objective is to expand into a second and third micro-market to ultimately integrate them.30 Micro-markets can be based on local regions but also dedicated product categories.
Facebook’s initial market, for instance, was Harvard University. In this closed community, it could focus on ...
Get The Platform Business Navigator now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
