Maintain network effects
83 Prevent fraud
Fake reviews, fake profiles, password phishing, identity theft, credit card misuse and much more: With the growing success of a platform, fraud becomes a fundamental challenge that must be dealt with. Whether it’s PayPal, eBay or Amazon, there is hardly any successful platform that has not had to deal with fraud – among users as well as from the outside. Fraud destroys trust, the most important resource for a platform. Trust is very difficult to build and often needs many years. But a single big fraudulent event can destroy all trust within a few days.
Hence, platforms heavily invest in preventing fraud ...
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