Monitor performance
86 Track network effects
When developing a platform business, many companies struggle with establishing the right KPIs to track and manage performance. Platform businesses are different from pipeline businesses and need specific metrics. Network effects are at the heart of platform value creation and, hence, platform KPIs often focus on network effects and activities that foster them. Also, negative network effects need to be identified quickly to prevent a negative vicious circle. Typical platform KPIs are aimed at users and their growth (e.g. active users, percentage of active users), as well as interactions and their ...
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