Chapter 4

What is the ‘WHY’? (working with your personal mission)

The most beautiful fate, the most wonderful good fortune that can happen to any human being, is to be paid for doing that which he passionately loves to do.

ABRAHAM MASLOW, AMERICAN PSYCHOLOGIST

It’s time to bring out the powerhouse of leadership – the titanic, almighty, Very Important Purpose (VIP). Purpose lies at the crux of any successful venture, team, or indeed, person. True inspiration and happiness come when we start with the WHY and search for a higher meaning in the work we do and the value we bring to the world. Purpose defines why we’re doing what it is that we do, faithfully reminding us what we are about and what we really want. It’s the biggest energiser in ...

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