2 BECOMING BILINGUAL
Before his retirement, Alberto Weisser was the CEO of Bunge, a global food company. In his eleven years as CEO, the company grew by a factor of ten. Between the time it went public in 2001 and the time of Alberto’s retirement in 2013, the stock price increased fivefold.
Alberto’s story would appear to be a saga of uninterrupted success. It was not. In fact, his first year as CEO was one of the most difficult of his life.
Alberto’s career was in the field of finance. He was a master of the conventional economic perspective, and that mastery carried him up the corporate ladder. He believed that an organization is a hierarchy of authority. The person at the top gives orders, and the people below follow them. If there is resistance, ...
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