The Potency of Shortcuts in Decision-Making
A growing body of research suggests that CEOs who use heuristics can make more effective decisions than those who take a more comprehensive approach.
How do CEOs make good decisions? At a time when senior leaders have access to more data and sophisticated analytics tools than ever before, the central challenge of making good decisions about hiring, product development, and resource allocation is increasingly not a lack of information. Rather, it is knowing how much information is enough, and how to use it.
Scholars of decision-making have long recommended that CEOs and managers gather and analyze comprehensive information before making ...
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