Chapter 11The Power To DoThe Impossible

What can people achieve with impossible thinking? We've seen how shifting mental models led to running the miracle mile, creating new businesses and transforming lives. This chapter presents three case studies of "impossible thinkers"—Howard Schultz, Oprah Winfrey and Andy Grove—to illustrate the power of new mental models. While these individuals differ in their spheres of action and impact, they all have challenged the thinking of people around them in ways that altered their own lives, their industries and the world.

Howard Schultz

It must have looked as if Howard Schultz had lost his mind.

He'd worked his way up from the housing projects of New York, earned a college degree, and risen to the rank ...

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