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THE POWER OF THE PURSE: HOW SMART BUSINESSES ARE ADAPTING TO THE WORLD'S MOST IMPORTANT CONSUMERS—WOMEN by Fara Warner

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Chapter 9. How To Put The Power Of The Purse To Work In Your Company

McDonald's and The Home Depot. Procter & Gamble and Kodak. Avon and AXA Financial. Nike and Torrid. Bratz and DeBeers. On the surface, these companies have little in common that would bring them together in one book. They operate in very different industries, selling vastly disparate products and services. Some, like AXA, sell services directly to consumers. McDonald's relies on franchisees to sell burgers and fries. Kodak is dependent on thousands of retailers with their own brands to consider. Avon must depend on thousands of independent sales representatives to put its brand in the hands of consumers. Bratz and Torrid are less than six years old. Kodak and Avon have been around ...

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