THE POWER OF THE PURSE: HOW SMART BUSINESSES ARE ADAPTING TO THE WORLD'S MOST IMPORTANT CONSUMERS—WOMEN

About the Author

Fara Warner has written about marketing, advertising, and consumer trends for more than fifteen years for the Wall Street Journal, the New York Times, Fast Company, Brandweek, and other national publications. Warner joined the Wall Street Journal in 1994 from Brandweek, where she wrote extensively about the advertising and marketing industries. In 1995, she became a correspondent for the newspaper's Asian edition covering consumer trends, media, and marketing throughout the region from her base in Singapore. In 1998, she came to the Journal's Detroit bureau, where she covered e-commerce, marketing, and Ford Motor Co. In 2000, she joined Fast Company as a senior writer, where she wrote “Nike's Women's Movement,” an extraordinary ...