Today’s perfect storm of big data, technology, and analytic innovation gives companies tremendous opportunity to tap into the power of sales analytics to build competitive advantage.
In this interactive Harvard Business Review webinar, sales force experts Professors Andy Zoltners and Prabha Sinha—who have consulted for over 200 companies on their sales force strategies and co-authored The Power of Sales Analytics—lead a discussion on how companies can leverage analytics to enable better sales force decisions and processes. The discussion includes strategic insights and illustrative case studies that demonstrate four ways that analytics add value across a range of sales force strategies and tactics, Zoltners and Sinha share pragmatic advice on how to build and improve the organizational capabilities required for putting analytics to work to drive sales force performance.