The Power of Product Recommendation Networks

Book description

Much as relationships in social networks have been analyzed to understand and influence how ideas flow among people, researchers wondered whether it might be possible to use the structure of product recommendation networks online to understand or influence how demand flows among products. The short answer is yes, and the implications for marketers are important.

Product information

  • Title: The Power of Product Recommendation Networks
  • Author(s): Gerald C. Kane, Gal Oestreicher-Singer, Arun Sundararajan
  • Release date: October 2017
  • Publisher(s): MIT Sloan Management Review
  • ISBN: 53863MIT59119