INDEX

Note: page numbers with n indicate footnote.

A

Altshuller, Genrich, 123–124

Amazon, 7, 66

Apple, 91–92

Aristotle, 8

AT&T, 91

Automobiles. See Cars

B

Berra, Yogi, 38

Blame game policies, 60–61

Brainstorming, 121

Brake refinement illustration, 74–89

C

Capturing the full truth, Listen phase, 98–100

Card-sorting task, customer voice organization, 74–80

Cars:

automotive seat company illustration, 137–139

brake refinement illustration, 74–89

owner market research illustration, 69–89

quality and reputation illustration, 192–193

Case studies. See Illustrations

Causes of problems. See Fire

CEOs, in LEO, 35, 168–171. See also Deployment; specific topics

Certification, Six Sigma, 186

Change, dealing with. See Future

CNN, 45

Coady, Chantal, 196–197 ...

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