INDEX
Note: page numbers with n indicate footnote.
A
Altshuller, Genrich, 123–124
Apple, 91–92
Aristotle, 8
AT&T, 91
Automobiles. See Cars
B
Berra, Yogi, 38
Blame game policies, 60–61
Brainstorming, 121
Brake refinement illustration, 74–89
C
Capturing the full truth, Listen phase, 98–100
Card-sorting task, customer voice organization, 74–80
Cars:
automotive seat company illustration, 137–139
brake refinement illustration, 74–89
owner market research illustration, 69–89
quality and reputation illustration, 192–193
Case studies. See Illustrations
Causes of problems. See Fire
CEOs, in LEO, 35, 168–171. See also Deployment; specific topics
Certification, Six Sigma, 186
Change, dealing with. See Future
CNN, 45
Coady, Chantal, 196–197 ...
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