CHAPTER 1Connect Your Brand

ImageWe are constantly surprised by what our partners are doing and how users are extending the platform in ways that we never expected.Image

—NAVEEN SELVADURAI, Cofounder, foursquare

New Yorkers who are in a hurry for lunch know better than to drop by the Shake Shack at Madison Square Park in Chelsea. Yes, the burger joint offers some of the best hot dogs, fries, custards, and high-grade Black Angus beef burgers in the city, but people have to wait—and wait—for it. Between the hours of 12:00 noon and 2:00 P.M., a hungry customer ...

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