CHAPTER 3Harness New Fans

ImageWe want local merchants to create a new type of loyalty that goes beyond off ers and discounts, but deepening and enhancing the connection between merchants and consumers.Image

—TRISTAN WALKER, Vice President, Business Development, foursquare

During a recent visit to the East Coast I conducted a communications workshop for the sales team of a major media company. It was held at an off-site in Hoboken, New Jersey. As a proud Italian I was familiar with Hoboken as the home of one my boyhood heroes, Frank Sinatra, as well as the ...

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