CHAPTER 5Engage Your Followers

ImageEngagement is our business objective. We’re building a real relationship in a virtual space.Image

—CHRISTINA SPONSELLI, Social Media Director, University of California, Berkeley

The Green Bay Packers beat the Pittsburgh Steelers in Super Bowl XLV by a score of 31 to 25. Packers quarterback Aaron Rodgers threw for 303 yards and three touchdowns while Pittsburgh committed three costly turnovers. The price of a 30-second television spot was $3 million. With a U.S. audience of 111 million, it became the most-watched Super ...

Get The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.