CHAPTER 6Superusers

ImageDon’t make the mistake of thinking that discounts attract onetime-only customers looking for a deal. They are extremely loyal and spread the word via their mobile network of friends.Image

—ADAM WALLACE, Digital Media Director, Roger Smith Hotels

Image

How to unlock the Super User badge

Check in 30 times in one month.

Competition is fierce in many industries, and the great global recession of the past few years hasn’t helped, especially ...

Get The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.